Batman: Arkham Underworld

Batman: Arkham Underworld is a mobile game developed by Turbine, Inc. for IOS and Android. It is a strategy game that has the player become Gotham's most wanted criminal kingpin, facing iconic characters like Harley Quinn, Two Face, Penguin, and even Batman himself.

FEATURES

• Buildup a Base in Gotham’s Underworld

• Work with Gotham’s iconic supervillains

• Fend off Batman!

MY CONTRIBUTION

I was a data analyst supporting Batman: Arkham Underworld’s development via insights, fact-finding, game economy teardowns, and user playtests.

CONTRIBUTION EXAMPLE

Early on in BAU’s release, there was a question about how many map missions should be available. The concern was if there was too few nodes, we would hurt BAU’s retention metrics. I was tasked with “figuring this out.”

I decided to compare long-term retention of players who, in their first days of play, had ay any point completed all map missions vs players who didn’t. I wrote the SQL and cleaned the data. I pulled it into Excel and analyzed the data.

I discovered that in fact it was those users who had completed all map missions early in play who were most likely to retain well long-term. This was somewhat contrary to expectations but made sense - these were players demonstrating strong early interest via engagement.